Amazon Working on AI Search...

Amazon is reportedly planning to enter the chatbot market by developing an interactive conversational experience for its search feature. The company has posted job listings indicating that it aims to revolutionize Amazon Search by offering personalized product suggestions, product comparisons, and answers to product questions. Amazon describes this transformation as a once-in-a-generation change, comparing it to the impact of the Mosaic browser on the internet three decades ago. The company wants to deliver this new search experience to customers promptly. The move is likely a response to Google's recent unveiling of an AI-powered search generative experience that can create buying guides from a single search. Amazon aims to remain competitive in the e-commerce space and hopes to introduce its own chatbot soon. However, specific details regarding the release date or appearance of the chatbot are currently unknown. When asked about the development, an Amazon spokesperson confirmed the company's significant investment in generative AI. While the effectiveness of current AI chatbots remains uncertain, it is highly probable that conversational shopping will become a reality on Amazon in the near future. It is hoped that Amazon will make this new search experience optional, similar to Google's approach with its generative AI search feature.